Stop labelling women, freeze the tease: #LabelvsYou

Date: Tuesday, March 8, 2016

Women and girls in Pakistan as in many countries across the world at some point(s) in the life are negatively and even sexually labelled.

When women and girls are not born with labels, why should they be labelled and teased?

UN Women’s 'Stop labelling women - freeze the tease’ initiative is a simple yet powerful one that aims to send out a message to stop labelling women with a negative, sexual or outcast status and casually write them off.

Labelling and teasing, if unwelcome, may be regarded as harassment, humiliation or bullying, especially if carried out in public places, at the work place and in educational institutions.

Launched on International Women’s Days, 8th March 2016, 8 Pakistani women were asked “How are you labeled?” and “Who you really are?

Video: UN Women Pakistan

The campaign, supported by and featuring Muniba Mazari, National Ambassador for UN Women Pakistan, encourages women and girls to share their #LabelvsYou struggle and urges people to stop, think and end the culture of teasing and offensive labelling.

The initiative is created together with Ali Gul Pir (a Pakistani entertainer, rapper, comedian and writer) and www.bensound.com, and aims to open a larger conversation on women's rights and gender equality in Pakistan and the world.

For more information:

Please contact: Faria Salman
Strategic Management and Partnerships Officer & Communications Focal Point for UN Women Pakistan
Email: faria.salman@unwomen.org