Ready… Steady… “ORANGE”

[PRESS RELEASE]

The National Monument of Pakistan located in the Country’s capital city, Islamabad, commenced the 16 Days of Activism campaign, by turning ORANGE in colour on the eve of 25 November 2015, to raise awareness and mobilize actions to prevent and eliminate violence against women and girls.

The National Monument of Pakistan located in the Country’s capital city, Islamabad, commenced the 16 Days of Activism campaign, by turning ORANGE in colour on the eve of 25 November 2015, to raise awareness and mobilize actions to prevent and eliminate violence against women and girls. Photo: UN Women/Atif Mansoor Khan

Like every 25 November, UN Women (the United Nations Entity for Gender Equality and the Empowerment of Women) commemorates the International Day for the Elimination of Violence against Women, which starts the 16 Days of Activism campaign to end gender-based violence, and runs to 10 December, International Human Rights Day. Under a global initiative ‘Orange the World: End Violence against Women and Girls’ led by UN Women on behalf of the UN Secretary-General’s global campaign UNiTE to End Violence against Women, the campaigns ORANGE colour reflects a bright and optimistic future for women and girls, and a life free from violence and discrimination.

Violence against women and girls is a grave violation of human rights and permeates every society, class, race, geographical area and age group. Last year the World Health Organization called it ‘a global epidemic’ and a public health crisis. Violence not only has negative consequences for those who suffer it, but also their families, the community and the country at large. It is a gross human rights violation, and also has tremendous costs, from greater health care and legal expenses and losses in productivity, impacting national budgets and overall development. The origins lie deeply rooted in gender inequality and discrimination, and in cultural and social norms, and practices. It is closely interconnected and interdependent with other dimensions of gender inequality.

Commitments and actions taken over the next 16 Days (and beyond) to end gender-based discrimination very timely follow the adoption by His Excellency the Prime Minster of Pakistan, Mr. Nawaz Sharif, along with other world leaders, of a new development framework and the Sustainable Development Goals at a historic event on 27 September 2015 at the UN General Assembly, and provides Pakistan with a golden opportunity to position gender equality, women’s rights and women’s empowerment at the centre of the national and local agenda, both as an important end in itself and as an essential means to sustainable development.

Switching the National Monument of Pakistan’s lights to ORANGE were Her Excellency Jeannette Seppen (Ambassador, Embassy of the Kingdom of the Netherlands), Ms. Lola Castro (UN Resident Coordinator a.i.), Honorable Ms. Khawar Mumtaz (Chairperson, National Commission on the Status of Women), Mr. Asad S. Jafar (Chairman and CEO, Philips Pakistan Limited) and Mr. Jamshed Kazi (Country Representative, UN Women).

Pakistan’s National Monument will be bathed in ORANGE for the next 16 Days, marking a historic moment in the life of this iconic site that represents the Nation's four provinces and three territories. The monument’s orange lit flower shape and petals embody the country’s women, men, girls and boys, and symbolizes the optimism of a Nation committed to progress, peace and development for all.

Lighting up of iconic buildings in ORANGE and showcasing efforts to end the pandemic of violence against women and girls, is part of a global movement with UN Women at the forefront. In addition to the high-profile ‘oranging’ of the National Monument of Pakistan, other major landmarks across the world to go ORANGE will include the Niagara Falls (Canada/USA), the European Commission building (Belgium), the archeological ruins at Petra (Jordan), the Christ the Redeemer Statue in Rio de Janeiro (Brazil), and the Palais de Justice in the Democratic Republic of the Congo.

Over 450 ‘orange events’ are planned in more than 70 countries including Pakistan, ahead of and throughout the 16 days. UN Women invites everybody to join hands and add voice to the “Orange the World” campaign to end violence against women and girls, where together, we can achieve gender equality and the empowerment of women in line with UN Women’s “Planet 50-50 by 2030: Step it Up for Gender Equality” initiative.

UN Women are thankful to the Government of Pakistan’s Capital Development Authority, the Embassy of the Kingdom of the Netherlands, and to Philips Pakistan Limited for their support in lighting up the National Monument of Pakistan in ORANGE to raise awareness and mobilize actions to prevent and eliminate violence against women and girls.

For more information contact:

Ms. Faria Salman
Strategic Management and Partnerships Officer & Communications Focal Point for UN Women Pakistan
Email: faria.salman@unwomen.org