Fostering gender-responsive communications within the UN system in China

UN Communication professionals in China discussed gender-responsive approaches and best practices at a capacity development session hosted at the UN Resident Coordinator’s Office in Beijing. Photo: Courtesy of United Nations China

Beijing, China — On 19 July, 30 communication professionals representing 13 United Nations (UN) agencies, funds and programmes in China, joined a capacity development session on “Gender-Responsive Communications” organized by UN Women in collaboration with the UN Resident Coordinator’s Office (RCO) in China.

Delivered by Diego De La Rosa, Communications Specialist for UN Women Regional Office for Asia and the Pacific, the session emphasized the importance of integrating gender considerations into all forms of communication. It referenced significant milestones in gender equality, such as the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW) and the Beijing Declaration and Platform for Action, which set the foundation for global efforts toward gender equality and women's empowerment.

Key principles highlighted in the presentation include featuring women in communications, ensuring equal representation and respectful portrayal of all genders, and challenging gender stereotypes. It advocates for the use of gender-sensitive language, avoiding stereotypes and sexist expressions, and promoting equal visibility for women and men in various roles, especially leadership positions. The presentation also stressed the importance of considering multiple aspects of diversity, such as socio-economic background, ethnicity, disability, and sexual orientation, in communication materials.

"Integrating gender responsiveness into our communications is not just an option; it is a necessity for achieving true equality and justice. Today’s capacity development session shows how the UN Communications Group in China is striving to be fit for purpose, and gender-responsive throughout our work," said Louise Xi Li, Head of Communications, UN RCO China.

Wenting Zhao, UN Women China Communications Specialist, said: "By making our communications gender-responsive, we amplify the voices of women and girls, challenge stereotypes, and pave the way for a more equitable future. This is a crucial step toward achieving gender equality and empowering all individuals."

Representatives from the media, public relations agencies and cultural institutions in Beijing joined a briefing session on the 30th anniversary of the Beijing Declaration and Platform for Action and UN Women global campaign on the Paris 2024 Olympics. Photo: UN Women/Xin Han

The session on “Gender-Responsive Communications” was part of a capacity development mission conducted by UN Women Regional Office for Asia and the Pacific to China. It also included a session on storytelling and social media for UN Women China staff and a briefing session for members of the media, public relations agencies and cultural institutions, focusing on the 30th anniversary of the Beijing Declaration and Platform for Action and the UN Women global campaign on the Paris 2024 Olympics.