Dismantling Gender Stereotypes in Media, Marketing and Advertising

Gender stereotypes significantly impact lives, leading to feelings of exclusion, inadequacy, and invisibility. Harmful norms are deeply rooted in society, affecting various aspects such as family, education, workplaces and the broader economy. In Asia and the Pacific, women and girls face considerable gender inequality and harmful norms.

This report focuses on media, marketing, and advertising's role in perpetuating stereotypes and provides practical solutions for a more equitable future. It delves into how gender norms are encoded in TV shows, films, and advertising creative content and how these norms can limit opportunities for children, especially girls and women. The report also highlights how harmful stereotypes can normalize violence against women and girls. It presents key evidence supporting multi-stakeholder collaboration to dismantle stereotypes and promote gender equality in the Asia-Pacific region.