#IAmGenerationEquality challenge

UN Women Regional Office for Asia and the Pacific is calling on individuals in the region to take part in the #IAmGenerationEquality challenge. The COVID-19 pandemic has negatively impacted people all over the world reversing some of the hard-earned gains in achieving the sustainable development goals especially when it comes to gender equality.

This challenge aims at raising awareness, sparking conversations and inviting people from all genders, nationalities and backgrounds to join the conversation by sharing on social media how they support gender equality and what makes them Generation Equality.

The challenge will have a different theme every month announced on social media. The challenge will run from the 1st of February 2021 until the 28th of February 2021 and will be promoted across Asia and the Pacific through UN Women’s social media channels (Facebook, Twitter, Instagram and TikTok).

How to join the challenge:

1. Record your message:
   Use your mobile phone to record a short clip explaining how you support gender equality or why do you consider yourself #GenerationEquality. You can also post a selfie with a board or any other material as long as it answers the question “why are you Generation Equality?” or “How do you support gender equality?”
   
   See some examples from our Beijing+25 Youth taskforce members from Asia and the Pacific.
2. Create a post adding the hashtag #IAmGenerationEquality:
   You can also add #IAmGE and #GenerationEquality
3. Tag @unwomenasia: This is our regional account for Asia and the Pacific and the main account for the campaign. You can also tag UN Women in your respective country.
4. Challenge 3 friends:
   Shout out to your friends and challenge them to join the challenge!
5. Post:
   Post on your preferred social media channel(s).

The best and most inspiring posts will be featured on our web and social media channels. 

Join the challenge now!