Sania Mirza announced as UN Women’s Goodwill Ambassador for South Asia

Tennis superstar joins campaign to end violence against women and girls and aims to raise awareness on gender equality


New Delhi - UN Women, the United Nations organization dedicated to gender equality and women’s empowerment, today announced the appointment of tennis superstar and youth icon, Sania Mirza, as the South Asia Goodwill Ambassador. Sania is the first South Asian woman to be appointed as the Goodwill Ambassador in the organization’s history.

Sania is India’s most successful women’s tennis player and the first Indian to break into the World Tennis Association’s Top 50 rankings. She has won several Grand Slam Mixed Doubles Titles and other International Tournaments. For her achievements she has been awarded by the Government of India with the honours of Padma Shri and the Arjuna awards.

She has been a role model to many children, including girls to break barriers and strive for their goals in life and career choices. She has used the spotlight on her professional success to highlight social issues that are of concern for many Indians, speaking out on issues such as the need to halt the practice of female feticide and the decreasing sex ratio in India. She has repeatedly urged a changing of the mindset that discriminates against the girl child and expressed her strong desire to spread the message of gender equality.

“Sania Mirza has been a role model for girls in India and all over the world. We are pleased and honoured to have such a dynamic woman as our Goodwill Ambassador for South Asia,” stated Ms. Lakshmi Puri, Assistant Secretary-General of the United Nations and Deputy Executive Director of UN Women. “She has been a youth icon and a beacon of light in sports, a field that is often harder for women and girls, due to an inherently uneven playing field. Not just her achievement in sports, Sania’s strong voice has reverberated across the region on gender issues as well. Sports can make a great contribution to gender equality. We salute Sania’s achievement of putting India on the global tennis map and inspiring thousands of children, many of them girls, to take up sports as a career,” added Ms. Puri.

“It is an honour to serve UN Women as the Goodwill Ambassador for South Asia. It inspires me to work harder towards a level playing field for women. Gender equity in sports as well as using sports to advocate for gender equality in communities is essential. Equality depends on each and all of us. From the government that changes its laws, to the company that advances equal pay and equal opportunity, to the mother and father who teach their daughter and son that all human beings should be treated equally, to the athletes who demonstrate equality and excellence” said Sania Mirza.

Minister for Youth Affairs and Sports Mr. Sarbananda Sonowal said, “Sania has been a role model for girls and women of India, and her appointment as UN Goodwill Ambassador is a moment of pride for the country. As the custodians of the nation, the government’s constant endeavor will be provide the right opportunities and environment so that other girls can emulate Sania’s success and bring glory to the country.”

Welcoming the appointment of Sania Mirza as UNWomen Goodwill Ambassador, Lise Grande, United Nations Resident Coordinator says, “As one of India’s most successful women athletes, Sania Mirza is an inspiration to millions of young women across South Asia. Sania is an outstanding example of the excellence that women can achieve when they level the playing field.

Sania’s appointment coincides with the International Day for the Elimination of Violence against Women. Globally, one in three women and girls will experience physical or sexual violence at some point in her life. More often than not, violence against women is committed by an intimate partner. To raise awareness on the issue, the UN commemorates November 25th every year as the International Day to End Violence against Women. UN Women, the UN organization mandated to advance women’s empowerment and gender equality, is leading the global mobilization of partners from all walks of life, including governments and civil society.

Symbolizing a brighter future without violence, the colour orange has been designated as the colour for the initiative.

This day also marks the start of the 16 Days of Activism Against Gender-Based Violence - an international campaign which takes place each year, and runs from 25 November, (International Day for the Elimination of Violence against Women), to 10 December (Human Rights Day). It is used as an organizing strategy by individuals and groups around the world to call for the elimination of violence against women and girls. This year the UNiTE campaign has put out a call to “Orange YOUR Neighborhood” which kicks off on 25th November, with people around the world displaying the colour to demonstrate support and symbolize hope for a future free from violence against women and girls.

UN Women’s other Goodwill Ambassadors include British actor Emma Watson, Academy Award winner Nicole Kidman, HRH Princess Bajrakitiyabha Mahidol of Thailand, and Indian actor-filmmaker-singer Farhan Akhtar.

About Unite to End Violence against Women, United Nations Secretary-General’s Campaign

Launched in 2008, the United Nations Secretary-General’s UNiTE to End Violence against Women campaign aims to raise public awareness and increase political will and resources for preventing and ending all forms of violence against women and girls in all parts of the world. The global vision of the UNiTE campaign is a world free from violence against all women and girls.

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