Active bystander

Public Service Announcement promoting positive bystander launched on EVAW Day


Public Service Announcement (PSA) “Active bystander” is produced with the objective to encourage young people especially young men, to take action on ending violence against women and girls. The piece follows a positive bystander approach that increases individual intervention in situations where individuals do not offer help when other people are present. The PSA counts with the participation on it of the most famous Muaythai boxer Buakaw Banchamek. PSA has been produced in Thailand by UN Women with the support of the Danish Government (Danish Innovation Facility).

Visit UN Women Flickr for more photos. Photo: Niels den Hollander

For more information please contact:

Alejandro Hita
Advocacy Officer, Ending Violence against Women
UN Women Asia and the Pacific
Tel: +66 2 288 2387