This policy brief examines how demographic shifts— such as ageing populations and declining fertility rates are reshaping economic and social landscapes in China, Japan, the Republic of Korea, and Thailand. It highlights the urgent need to integrate gender-responsive strategies into policy responses and share promising practices with a focus on advancing women’s economic empowerment. Grounded in the outcomes of the Policy Forum on Women’s Economic Empowerment in the Context of Demographic Shifts in Asia organized by the UN Women Knowledge and Partnerships Centre in the Republic of Korea (formerly the UN Women Centre of Excellence for Gender Equality) in November 2024, this brief offers an actionable gender-responsive approach for policymakers seeking to ensure ageing societies are inclusive, resilient, and equitable for all women and girls.