New Levuka Market officially opens in Fiji

[Press release]

Levuka, Fiji — Ovalau and Moturiki market vendors in Lomaiviti Province of Fiji now have a safe and inclusive space to sell their produce with the official opening of the newly constructed Levuka Market on 29 November 2024.

The market, located in Levuka, the country’s first capital and a UNESCO World Heritage Site, was inaugurated by Maciu Nalumisa Katamotu, Minister for Housing and Local Government, in partnership with UN Women Fiji Multi-Country Office. This marks a significant step towards empowering local vendors and supporting sustainable livelihoods in the region.

The Minister said: "Levuka Market has long been a lifeline for families, serving as the primary source of income for many. With this upgraded structure, our farmers, artisans and vendors will have an improved space to showcase their produce and wares, directly boosting local businesses and the agricultural sector. Moreover, this new market is designed to attract tourists, a key element in our economic strategy to promote Levuka as a heritage destination.”

The Levuka Market now includes 132 stalls, comprising 56 permanent vendor stalls and 76 casual vendor stalls, along with modern amenities designed to cater to the needs of vendors and customers alike.

The facility includes a rural women’s accommodation centre with a disability-friendly lift, providing safe, affordable lodging for vendors travelling from remote areas. The upgrades are anticipated to boost local agriculture and trade by offering vendors a safe, weather-protected space to display and store their produce. Additionally, the enhanced market infrastructure is likely to attract more visitors, promoting Levuka as a heritage destination and fostering sustainable tourism.

The Levuka Market was funded by the Government of Canada through UN Women's Markets for Change project, in collaboration with the Government of Fiji, with a combined investment of over Fiji $3.1 million (about $1.37 million).

Seruwaia Beci, President of the Ovalau Market Vendor Association, said: “We used to sell under tents by the roadside, exposed to the weather. Now, with the new market facilities, we can work safely, and our crops and produce can be stored and displayed properly without worry. The accommodation centre has made a big difference for those of us travelling from far away, providing a safe and affordable place to rest.”

UN Women Deputy Representative Hulda Ouma said: “The Levuka Market represents a transformative space where women vendors can thrive, their efforts contributing to the social and economic fabric of their communities. By empowering women as economic actors, we strengthen families, businesses and entire communities."

Soft furnishings for the market were also provided with support from the National Committee of UN Women Australia for the rural women's accommodation and resource centre.