UN Women partners with Viber to promote gender equality and women’s empowerment in Nepal
Date: Friday, April 24, 2020
24 April 2020 - Innovation and technology can be drivers for advancing gender equality and women’s empowerment in today’s digital world.
UN Women Nepal and Rakuten Viber, the company behind the messenger and call app Viber, entered into a partnership to use this innovative platform to reach out to communities in order to promote Gender Equality and Women’s Empowerment (GEWE).
Recognizing the need to use the platform to share information and connect with Viber users from Nepal and beyond, the partnership includes the launching of a Viber ‘community’ and two sticker packages.
The Viber community serves as an online space that brings people together based on their interests. Using diverse communication materials such as images, infographics and videos through this new community, UN Women aims to reach key target audiences, disseminate information and raise awareness on topics such as social norms, gender roles, inequality and the need for empowering women, girls, and persons from marginalized groups.
The community will also provide opportunities for interacting with the audience through features such as audience polls as well as sticker packages for users to communicate and raise awareness through their chats.
“Innovation and technology provide numerous opportunities to reach communities,” said Wenny Kusuma, UN Women Nepal Country Representative. “Through this partnership, we aim to work together to use innovation as a key for leveraging our awareness-raising and advocacy efforts.”
Speaking about the partnership, Anubhav Nayyar, Rakuten Viber Senior Director for Asia-Pacific, said, “Viber is honored to partner with UN Women for a noble cause like gender equality and women’s empowerment. This collaboration addresses several critical issues that exist in our society. Together, we aim to address these concerns by creating awareness amongst the citizens of Nepal.”
About Rakuten Viber
At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions.
Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors. Join Viber today and enjoy the world’s best communication experience. For further inquiries, contact us at email@example.com.
About UN Women
UN Women is the United Nations organization dedicated to gender equality and the empowerment of women. A global champion for women and girls, the organization was established in 2010 to accelerate progress on women's rights worldwide. UN Women's efforts are based on the fundamental belief that every woman has the right to live a life free from violence, poverty, and discrimination, and that gender equality is a prerequisite to achieving global development.
For more information, please contact:
Ashma Shrestha (Ms.)
Communication for Development Officer
UN Women Nepal